4 Key Digital Strategies To Help You Hit Your Student Recruitment Targets
Book Your College's FREE 45 Minute 1:1 Tracking Your Customer Journey using Google Analytics Session
During this no-cost session you will see how you can even more effectively track your customer journey using Google Analytics by reviewing the actions your website visitors are taking and not taking...
Here's what we covered in the session:
- How to continually improve the performance of all your digital campaigns
- Why some digital campaigns underperform
- The 4 key stages of every digital campaign
- Getting better results from agencies
- Why agencies should not mark their own homework
- Why you should have dashboards for your campaigns
- How to make it easier for applicants to submit their online application
- Identifying where prospective applicants drop out of the online application process
- Why you must review your the behaviours of your online applicants
- Definition of Customer Journeys
- “Customer Journeys aren’t created, they’re discovered…”
- Why You MUST Be Continually Tracking Your Customer Journey…
- Key Customer Journey Questions You Want Google Analytics To Help Answer…
- 2 Critical Customer Journeys To Track…
- Your most powerful yet underutilised marketing asset
- Why the iOS updates have changed the digital landscape
- Actions from this session
Any questions on any of the content discussed during the session, 1:1 Google Analytics and Google Tag Manager support or about The FE Marketing Digital Measurement Best Practice Group please contact Simon Connor on 07930 887847 or [email protected]
