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Measure > Analyse > Optimise

How to Optimise Your College's Online Applications, Event Registrations & Course Enquiries... Without Increasing Your Marketing Spend

Take this test to assess how effectively your College is optimising your digital campaigns, online applications, customer journeys and lead generation processes

Click the button below to start your Measure > Analyse > Optimise test.

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How are you currently optimising your digital campaigns?

 

Question 2 of 16

How are you currently using Campaign Tracking URLs? 

A

We use campaign tracking URLs on all our paid and social campaigns

B

We just use campaign tracking URLs on our paid campaigns

C

We are not using campaign tracking URLS on any of our digital campaigns

D

Not sure if our team are using campaign tracking URLS

Question 3 of 16

How regularly are your checking how your campaigns are performing in your Google Analytics reports? 

A

We wait until the end of the campaign before checking Google Analytics

B

We don't currently use Google Analytics to check how our campaigns are performing

C

We check regularly in our Google Analytics reports to see how our campaigns are performing

Question 4 of 16

How do you evaluate how your digital campaigns performed?

A

If we run campaigns in-house, we review all of our major digital campaigns

B

If we use an agency we always schedule a post-campaign review

C

We don't really review our digital campaigns

How are you currently optimising your online application processes?

Question 6 of 16

How frequently are marketing team colleagues going through the online application process?

A

Every member of the team goes through the online application process at least once per academic year

B

Some members of the team go through the online application process least once per academic year

C

None of the team go through the online application process

Question 7 of 16

How are you using Google Analytics to identify where visitors may be dropping out of the online application process?

A

We have a funnel set up within Google Analytics to track where prospective applicants may be dropping out of the online application process

B

We export our Online Application data from Google Analytics into a Google Data Studio report so we can analyse where prospective applicants are dropping out of the online application process

C

We are not currently tracking where prospective applicants are dropping out of the online application process

D

We are not currently tracking online application submissions in our Google Analytics reports

Question 8 of 16

How are you reviewing your Google Analytics data to understand how applicants behaved before submitting their online application?

A

We regularly review our Google Analytics data so we can gain insights into how applicants behaved before submitting their application

B

We are not currently able to access this data in our Google Analytics reports

How are you currently optimising your customer journeys?

Question 10 of 16

How are you reviewing your customer journeys in your Google Analytics reports?

A

We regularly review key pages and landing pages data in our Google Analytics reports

B

We don't currently review customer journey data in our Google Analytics reports

Question 11 of 16

Can you identify in your Google Analytics reports the landing pages that lead to the most online application submissions?

A

Yes we can identify those pages

B

No we can't currently identify those pages

Question 12 of 16

Are you continually optimising the pages most pivotal in your customer journeys? 

A

YES

B

NO

How are you currently optimising your lead generation processes?

Question 14 of 16

Do you offer website visitors the opportunity to join your mailing list to be informed of upcoming open events and courses?

A

Yes

B

No

Question 15 of 16

How frequently do you communicate with your mailing list subscribers?

A

At least every month

B

Every academic term

C

We don't really communicate with our mailing list subscribers

Question 16 of 16

Do you use a sequence of emails to people who have registered / attended your open events?  

A

YES

B

NO

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