Campaign Tracking for FE Marketing Teams
Book Your College's FREE 45 Minute Digital Campaign Analysis Scorecard Session
During this no-cost session we will help you review a recent Digital Campaign and help you identify opportunities to gain better insights into who your visitors are, which channels drove them to your website and the actions they take on your website so you can create even more effective digital campaigns in the future
Here's what we covered in the session:
- Why campaign tracking URLs are so important to every FE marketing team
- 3 questions that need answering for every digital campaign
- How to set up campaign tracking
- Campaign tracking best practices
- Did your campaign achieve its objectives?
- Did you campaign deliver a tangible ROI?
- Importing Facebook Ad cost data into Google Analytics
- Reporting and optimising your digital campaigns
- Actions from this session
Any questions on any of the content discussed during the session, 1:1 Google Analytics and Google Tag Manager support or about The FE Digital Marketing Measurement Best Practice Group please contact Simon Connor on 07930 887847 or [email protected]
