Here's what we covered in the session:

• Why campaign tracking URLs are so important to every FE marketing team
• 3 questions that need answering for every digital campaign
• How to set up campaign tracking
• Campaign tracking best practices
• Did your campaign achieve its objectives?
• Did you campaign deliver a tangible ROI?
• Importing Facebook Ad cost data into Google Analytics
• Reporting and optimising your digital campaigns
• Actions from this session 

Any questions on any of the content discussed during the session, 1:1 Google Analytics and Google Tag Manager support or about The FE Digital Marketing Measurement Best Practice Group please contact Simon Connor on 07930 887847 or [email protected]