Here's what we covered in the session:

• What could Data-Driven Marketing mean for FE Marketing Teams
• The Goals of Data-Driven Marketing
• Data-Driven Marketing vs Measurement-Led Marketing
• Why your Google Analytics data will be so critical in the months ahead
• Are your Goals set up correctly?
• Why you must measure the journey from landing page to conversion
• Why every FE Marketing Team must be fully utilising Google Tag Manager
• Why you must be using Google Tag Manager during your Enrolment campaigns
• 3 Core Skills to help your team become even more data-driven
• The Digital Measurement Framework
• The FE Marketing Digital Measurement Group
• Why you MUST be utilising Facebook Analytics Funnels to measure campaigns
• Why you must know your conversions during every component of your Facebook campaigns
• What could a Data-Driven FE Marketing Taem Look Like?
• Actions from this session 

Any questions on any of the content discussed during the session, 1:1 Google Analytics and Google Tag Manager support or about The FE Digital Marketing Measurement Best Practice Group please contact Simon Connor on 07930 887847 or [email protected]