Facebook Analytics for FE Marketing Teams

 

Book Your College's FREE 45 Minute Google Analytics Scorecard Session

During this no-cost session we will walk you though step by step your Google Analytics Scorecard so you can grade your current Google Analytics set up and help you identify opportunities to gain better insights into who are visitors are, where they came from and the actions they take on your website

Here's what we covered in the session:

  • What skills could you be developing during the current situation?
  • The Google Analytics Scorecard for FE Marketing Teams
  • Why the Facebook Pixel is so critical
  • Accessing the Facebook Pixel Helper 
  • FAQs about Facebook Analytics
  • Accessing your Facebook Analytics
  • Key differences between Facebook Analytics and Google Analytics
  • Reviewing your Facebook Page Analytics data
  • Reviewing your Facebook Pixel Analytics data
  • Reviewing your Instagram Analytics data
  • Introduction to Facebook Analytics Funnels
  • Examples of Facebook Analytics Funnels
  • Why you must use Facebook Analytics Funnels
  • Actions from this session

Any questions on any of the content discussed during the session, 1:1 Google Analytics and Google Tag Manager support or about The FE Digital Marketing Measurement Best Practice Group please contact Simon Connor on 07930 887847 or [email protected] 

 

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