FE Marketing works with FE college marketing teams to help them identify which of their marketing activities are generating online applications, event registrations and course enquiries so they can do more of what is working and less of what is not.

The company was founded by Simon Connor in 2006 to help FE college marketing teams to gain greater insights from their website traffic and digital campaigns.

Since then we have helped over 150 FE college marketing teams to effectively evaluate their digital strategies and make data-driven marketing decisions to help achieve their student recruitment objectives.

Before working with us, FE college marketing teams tell us: 

•  “We invest significant sums in our digital campaigns but don’t know with any certainty which channels are delivering the best return on advertising spend”
•  “We are not measuring our digital campaigns as comprehensively as we should be - we focus too much on clickthrough data & not on the actions visitors to our landing pages are taking and not taking”
• “We don't make the best use of our Google Analytics data - we find it can be a time sink where we frequently get lost in never-ending data and find it difficult to extract anything useful “
• "Google Analytics overwhelms me and I didn’t know where to begin"
• "Google Analytics seemed very intimidating at first, only being able to use and understand the most basic functions. We couldn’t accurately count the number of completed online applications resulting from a particular campaign.
• ”Measurement of web performance by our internal web team was minimal. Campaign reporting was disjointed & time consuming & didn’t directly relate to impact of campaigns on the website & its performance.

After working with us, FE college marketing teams report:

•  “We now easily understand how our visitors are navigating our website & gives me access to data that helps me manage the expectations of our Exec Team and  demonstrate the ROI of my budget”
• “By setting up our Google Analytics and Google Tag Manager properly we can at last view incredibly useful data at a glance including the products my prospects are interested in, whether or not our homepage is being used to best effect, and whether or not our investment in video production is reaping rewards”
• "We now have a great structure for better measuring the effectiveness of our digital campaigns and the skills to analyse how our website is performing"
• "Now we feel confident in analysing our campaigns and website performance, easily identifying what is working and what changes we need to make to future campaigns, as well as creating meaningful reports for SMT and the curriculum teams."
• "Your Google Analytics training has been invaluable; it has helped us to transform our Analytics, enabling us to gather and analyse data that we weren’t able to previously."
• “My knowledge & basic understanding of our website data has improved exponentially –  I’m now much better equipped to comment & report on campaign performance & its   impact on web performance”
• ”Participating in The FE Marketing Digital Measurement Group helps us gain a clearer understanding of which data is relevant for each campaign and helps us gain insights into the user journey.”

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 If you would like to gain an even greater understanding of how your FE college could be using The Digital Marketing Measurement Framework to optimise your online applications, event registrations and course enquiries then let’s schedule time to talk…

Contact Simon Connor on 01943 864636

Email: [email protected]

Or click go to www.femarketing.org/colleges to  book your 1:1 Measure > Analyse > Optimise Session