Setting Up Google Analytics for 2021 Recruitment Campaigns
Book Your College's FREE 45 Minute Google Analytics Scorecard Session
During this no-cost session we will walk you though step by step your Google Analytics Scorecard so you can grade your current Google Analytics set up and help you identify opportunities to gain better insights into who are visitors are, where they came from and the actions they take on your website
Here's what we covered in the session:
- Why Google Analytics is so critical for college marketing teams
- Why must check your Google Analytics data weekly
- 3 key areas to check in your Google Analytics
- Key behaviours to measure, analyse and optimise over this academic year
- Are you tracking all your conversion opportunities?
- Reviewing your online application process
- Are your funnels reporting correctly?
- Reviewing your goals
- Reviewing your Event Tracking
- Checking your Google Tag Manager set up
- Tracking Virtual Open Events
- Actions from this session
Any questions on any of the content discussed during the session, 1:1 Google Analytics and Google Tag Manager support or about The FE Marketing Digital Measurement Best Practice Group please contact Simon Connor on 07930 887847 or [email protected]
