Google Analytics for FE Marketing Teams
Book Your College's FREE 45 Minute Google Analytics Scorecard Session
During this no-cost session we will walk you though step by step your Google Analytics Scorecard so you can grade your current Google Analytics set up and help you identify opportunities to gain better insights into who are visitors are, where they came from and the actions they take on your website
Here's what we covered in the session:
- The Power of Google Analytics
- Why Google Analytics is so critical for college marketing teams
- 3 critical challenges some college marketing teams have with Google Analytics
- Why you MUST check your Google Analytics data every week
- The Google Analytics Scorecard for FE Marketing Teams
- 4 questions you want Google Analytics to help you answer
- Understanding your Google Analytics reports
- Audience - key reports to focus on for now
- Acquisition - reviewing your campaign traffic
- Behaviour - reviewing key behaviours your visitors are taking
- Conversions - are your goals set up correctly?
- What happens when you have your Google Analytics set up correctly?
- Actions from this session
Any questions on any of the content discussed during the session, 1:1 Google Analytics and Google Tag Manager support or about The FE Digital Marketing Measurement Best Practice Group please contact Simon Connor on 07930 887847 or [email protected]
