Here's what we covered in the session:

• The Power of Google Analytics
• Why Google Analytics is so critical for college marketing teams
• 3 critical challenges some college marketing teams have with Google Analytics 
• Why you MUST check your Google Analytics data every week 
• The Google Analytics Scorecard for FE Marketing Teams
• 4 questions you want Google Analytics to help you answer
• Understanding your Google Analytics reports
• Audience - key reports to focus on for now
• Acquisition -  reviewing your campaign traffic
• Behaviour - reviewing key behaviours your visitors are taking
• Conversions - are your goals set up correctly?
• What happens when you have your Google Analytics set up correctly?
• Actions from this session

Any questions on any of the content discussed during the session, 1:1 Google Analytics and Google Tag Manager support or about The FE Digital Marketing Measurement Best Practice Group please contact Simon Connor on 07930 887847 or [email protected]