Google Tag Manager Best Practices For FE Marketing Teams Live Training

This Google Tag Manager Best Practices for FE Marketing Teams training will show you step by step how to utilise Google Tag Manager best practices so you can be continually improving your website content, improving the user experience and increasing the return on your advertising spend from your digital campaigns.

FREE OF CHARGE to your College as you are participating in The FE Google Analytics Best Practice Group

Commences Thursday 28 Feb 0930 – 1030 for four consecutive weekly sessions:

Thursday 28th Feb 0930 - 1030

Thursday 7th March 0930 - 1030

Thursday 14th March 0930 - 1030

Thursday 21st March 0930 - 1030

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Implementing Google Tag Manager best practices will help your marketing team gain even more actionable insights from your digital campaigns and website traffic.

Once you have mastered the fundamentals of Google Tag Manager you will save time and money as you will become less reliant on your IT colleagues and web agency to implement the tracking which will help you gain more actionable insights from your data.

This Google Tag Manager for FE Marketing Teams training will show you step by step how to utilise Google Tag Manager best practices so you can be continually improving your website content, improving the user experience and increasing the return on your advertising spend from your digital campaigns.

How will your Google Tag Manager best practices training be delivered?

Your step by step Google Tag Manager best practices training will be delivered via four consecutive weekly online training sessions starting on Thursday 28th February 0930 – 1030.

Implementing Google Tag Manager best practices correctly requires constant monitoring so this training delivery model is the most effective in ensuring your Google Tag Manager is accurately tracking your key visitor interactions.

All the four online training sessions will be recorded and then uploaded to The Google Tag Manager Training Portal so you can revisit the sessions at your team’s convenience.

At the end of your training your marketing team will receive a private 1 to 1 online training session where we can answer any additional questions you may have and help you set up additional tracking in Google Tag Manager.

Your Google Tag Manager for FE Marketing Teams best practices training covers:

Session 1: Thursday 28th February 0930 – 1030:

Checking your Google Tag Manager is installed correctly
The 12 step Google Tag Manager migration best practice process
Identifying key visitor interactions you should be tracking via Google Tag Manager
Creating your Google Tag Manager rollout plan
The two most important tags to immediately set up in Google Tag Manager

Session 2: Thursday 7^th March 0930 – 1030:

Checking Google Tag Manager is accurately sending data to your Google Analytics
Understanding key Google Tag Manager concepts and terminology
Using reverse engineering processes to correctly set up your tags and triggers
Utilising the insight tools accessible through Google Tag Manager

Session 3: Thursday 14^th March 0930 – 1030:

Setting up Google Tag Manager to understand key visitor interactions:
- How your visitors behave when they visit your College’s homepage
- How your visitors behave when they visit your campaign landing pages
- How your visitors engage with your College’s videos
- How your visitors engage with your website content – what they read or ignore
- How your visitors engage with your Calls to Action throughout your website
- How your visitors from your Facebook and Google Adwords campaigns behave
- How visitors behave before they submit their online application

Session 4: Thursday 21st March 0930 – 1030:

Setting up key visitor interactions as Goals
Troubleshooting Google Tag Manager issues
Migrating from Google Analytics to Google Tag Manager
Future proofing your Google Tag Manager implementation plans

Who is this Google Tag Manager best practices training for?

Your marketing team will find the Google Tag Manager best practices training invaluable especially if you:

1. Don’t currently use Google Tag Manager but want to utilise the opportunities Google Tag Manager offers to track all your key visitor interactions

2. Already have Google Tag Manager installed but you are looking to optimise your College’s Google Tag Manager set up.

3. Want to improve, hone and develop your Google Tag Manager skills and implement the latest Google Tag Manager best practices

What Outcomes Can You Team Expect From Participating In The Google Tag Manager Best Practices For FE Marketing Teams Training?

By participating in this training your team will know how to:

Implement Google Analytics and other measurement tools on your College’s website through Google Tag Manager
Track key visitor interactions without relying on your IT or web agency to implement
Measure key website interactions which will help drive greater insights
Set up and test your key visitor interactions prior to implementation
Create video content based on how long visitors watch your videos
Develop more effective campaign landing pages by understanding the actions your visitors take and don’t take
Create even more focused content based on how your visitors:
- Behave when they visit your College’s homepage
- Behave when they visit your campaign landing pages
- Engage with your College’s videos
- Engage with your website content – what they read or ignore
- Engage with your Calls to Action throughout your website
- From your Facebook and Google Adwords campaigns behave
- Behave before they submit their online application

To Reserve Your Marketing Team's Place On The Google Tag Manager Best Practices for FE Marketing Training

FREE OF CHARGE to your College as you are participating in The FE Google Analytics Best Practice Group. To reserve your College’s places just contact Simon Connor directly on 07930 887847 or via email, [email protected]