Google Tag Manager Best Practices For FE Marketing Teams Live Training

Helping to train your marketing team in Google Tag Manager best practices in just 4 weeks:

Thursday 22 Nov 0930 – 1030

Thursday 29 Nov 0930 – 1030

Thursday 06 Dec 0930 – 1030

Thursday 13 Dec 0930 – 1030

CALL TO ACTION

Implementing Google Tag Manager best practices will help your marketing team gain even more actionable insights from your digital campaigns and website traffic.

Once you have mastered the fundamentals of Google Tag Manager you will save time and money as you will become less reliant on your IT colleagues and web agency to implement the tracking which will help you gain more actionable insights from your data.

This Google Tag Manager for FE Marketing Teams training will show you step by step how to utilise Google Tag Manager best practices so you can be continually improving your website content, improving the user experience and increasing the return on your advertising spend from your digital campaigns.

How will your Google Tag Manager best practices training be delivered?

Your step by step Google Tag Manager best practices training will be delivered via four consecutive weekly online training sessions starting on Thursday 22nd November 0930 – 1030.

Implementing Google Tag Manager best practices correctly requires constant monitoring so this training delivery model is the most effective in ensuring your Google Tag Manager is accurately tracking your key visitor interactions.

All the four online training sessions will be recorded and then uploaded to The Google Tag Manager Training Portal so you can revisit the sessions at your team’s convenience.

At the end of your training your marketing team will receive a private 1 to 1 online training session where we can answer any additional questions you may have and help you set up additional tracking in Google Tag Manager.

 

 

CALL TO ACTION

Your Google Tag Manager for FE Marketing Teams best practices training covers:

Session 1: Thursday 22nd November 0930 – 1030:

  • Checking your Google Tag Manager is installed correctly
  • The 12 step Google Tag Manager migration best practice process
  • Identifying key visitor interactions you should be tracking via Google Tag Manager
  • Creating your Google Tag Manager rollout plan
  • The two most important tags to immediately set up in Google Tag Manager

 

 Session 2: Thursday 29th November 0930 – 1030:

  • Checking Google Tag Manager is accurately sending data to your Google Analytics
  • Understanding key Google Tag Manager concepts and terminology
  • Using reverse engineering processes to correctly set up your tags and triggers
  • Utilising the insight tools accessible through Google Tag Manager

 

Session 3: Thursday 6th December 0930 – 1030:

  • Setting up Google Tag Manager to understand key visitor interactions:
    • How your visitors behave when they visit your College’s homepage
    • How your visitors behave when they visit your campaign landing pages
    • How your visitors engage with your College’s videos
    • How your visitors engage with your website content – what they read or ignore
    • How your visitors engage with your Calls to Action throughout your website
    • How your visitors from your Facebook and Google Adwords campaigns behave
    • How visitors behave before they submit their online application

 

 Session 4: Thursday 13th December 0930 – 1030:

  • Setting up key visitor interactions as Goals
  • Troubleshooting Google Tag Manager issues
  • Migrating from Google Analytics to Google Tag Manager
  • Future proofing your Google Tag Manager implementation plans

Who is this Google Tag Manager best practices training for?

Your marketing team will find the Google Tag Manager best practices training invaluable especially if you:

1. Don’t currently use Google Tag Manager but want to utilise the opportunities Google Tag Manager offers to track all your key visitor interactions

2. Already have Google Tag Manager installed but you are looking to optimise your College’s Google Tag Manager set up.

3. Want to improve, hone and develop your Google Tag Manager skills and implement the latest Google Tag Manager best practices

 

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