Google Tag Manager Best Practices For FE Marketing Teams Live Training
This Google Tag Manager Best Practices for FE Marketing Teams training will show you step by step how to utilise Google Tag Manager best practices so you can be continually improving your website content, improving the user experience and increasing the return on your advertising spend from your digital campaigns.
Commences Thursday 28 February 0930 – 1030
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Implementing Google Tag Manager best practices will help your marketing team gain even more actionable insights from your digital campaigns and website traffic.
Once you have mastered the fundamentals of Google Tag Manager you will save time and money as you will become less reliant on your IT colleagues and web agency to implement the tracking which will help you gain more actionable insights from your data.
This Google Tag Manager for FE Marketing Teams training will show you step by step how to utilise Google Tag Manager best practices so you can be continually improving your website content, improving the user experience and increasing the return on your advertising spend from your digital campaigns.
How will your Google Tag Manager best practices training be delivered?
Your step by step Google Tag Manager best practices training will be delivered via four consecutive weekly online training sessions starting on Thursday 28th February 0930 – 1030.
Implementing Google Tag Manager best practices correctly requires constant monitoring so this training delivery model is the most effective in ensuring your Google Tag Manager is accurately tracking your key visitor interactions.
All the four online training sessions will be recorded and then uploaded to The Google Tag Manager Training Portal so you can revisit the sessions at your team’s convenience.
At the end of your training your marketing team will receive a private 1 to 1 online training session where we can answer any additional questions you may have and help you set up additional tracking in Google Tag Manager.
Download Your Google Tag Manager Training Outline
Your Google Tag Manager for FE Marketing Teams best practices training covers:
Session 1: Thursday 28th February 0930 – 1030:
- Checking your Google Tag Manager is installed correctly
- The 12 step Google Tag Manager migration best practice process
- Identifying key visitor interactions you should be tracking via Google Tag Manager
- Creating your Google Tag Manager rollout plan
- The two most important tags to immediately set up in Google Tag Manager
Session 2: Thursday 7th March 0930 – 1030:
- Checking Google Tag Manager is accurately sending data to your Google Analytics
- Understanding key Google Tag Manager concepts and terminology
- Using reverse engineering processes to correctly set up your tags and triggers
- Utilising the insight tools accessible through Google Tag Manager
Session 3: Thursday 14th March 0930 – 1030:
- Setting up Google Tag Manager to understand key visitor interactions:
- How your visitors behave when they visit your College’s homepage
- How your visitors behave when they visit your campaign landing pages
- How your visitors engage with your College’s videos
- How your visitors engage with your website content – what they read or ignore
- How your visitors engage with your Calls to Action throughout your website
- How your visitors from your Facebook and Google Adwords campaigns behave
- How visitors behave before they submit their online application
Session 4: Thursday 21th March 0930 – 1030:
- Setting up key visitor interactions as Goals
- Troubleshooting Google Tag Manager issues
- Migrating from Google Analytics to Google Tag Manager
- Future proofing your Google Tag Manager implementation plans
Who is this Google Tag Manager best practices training for?
Your marketing team will find the Google Tag Manager best practices training invaluable especially if you:
1. Don’t currently use Google Tag Manager but want to utilise the opportunities Google Tag Manager offers to track all your key visitor interactions
2. Already have Google Tag Manager installed but you are looking to optimise your College’s Google Tag Manager set up.
3. Want to improve, hone and develop your Google Tag Manager skills and implement the latest Google Tag Manager best practices
What Outcomes Can You Team Expect From Participating In The Google Tag Manager Best Practices For FE Marketing Teams Training?
By participating in this training your team will know how to:
- Implement Google Analytics, Google Adwords tracking, Facebook pixels and other measurement tools on your College’s website through Google Tag Manager
- Track key visitor interactions without relying on your IT or web agency to implement
- Measure key website interactions which will help drive greater insights
- Set up and test your key visitor interactions prior to implementation
- Create video content based on how long visitors watch your videos
- Develop more effective campaign landing pages by understanding the actions your visitors take and don’t take
- Create even more focused content based on how your visitors:
- Behave when they visit your College’s homepage
- Behave when they visit your campaign landing pages
- Engage with your College’s videos
- Engage with your website content – what they read or ignore
- Engage with your Calls to Action throughout your website
- From your Facebook and Google Adwords campaigns behave
- Behave before they submit their online application
Want to know the exact outcomes your team will gain from your Google Tag Manager Best Practices For FE Marketing Teams training?
Contact Simon Connor directly on 07930 887847
Meet your Trainer: Simon Connor
Simon Connor works with over 40 FE Marketing Teams participating in The FE Google Analytics Best Practice Group.
Every month Simon shares with the participating marketing teams tried, tested and proven Google Analytics, Google Tag Manager and Google Data Studio best practices to help them to gain actionable insights from their website and campaign traffic so they can continually improve the return on their advertising spend.
Read what these College's say about Simon's Google Analytics and Google Tag Manager training below
What these Colleges say about FE Marketing's Google Analytics and Google Tag Manager online training sessions
Your College's Investment
Your College marketing team's access to this intensive four week Google Tag Manager best practices for FE Marketing Teams live training includes:
- 4 x one hour live online training sessions [commencing Thursday 22 November]
- Access to The FE Google Tag Manager Best Practices Training Portal
- One to one private Google Tag Manager best practices support session [worth £295 + VAT]
Your College can access all this for a total of just £495 + VAT per College marketing team
Up to 3 members of your team can attend the live online training sessions
All of your College's marketing team can access The FE Google Tag Manager Best Practices Training Portal
If you would like to know how you can access this training free of charge through The FE Google Analytics Best Practice Group or through our dedicated 1 to 1 support please contact Simon Connor on 07930 887847 or [email protected] for further details.
To Reserve Your Marketing Team's Place On The Google Tag Manager Best Practices for FE Marketing Training
Due to the dedicated 1 to 1 support included in this training package and to ensure we give all participating marketing teams the support to utilise their Google Tag Manager we are limited to working with just 25 college marketing teams. To reserve your Collegeā€™s places just contact Simon Connor directly on 07930 887847 or via email, [email protected]
