Tracking your NAW campaigns using Google Analytics

 

Book Your College's FREE 45 Minute 1:1 Tracking Your NAW 2021 Campaigns in Google Analytics Session

During this no-cost session we will show you how your NAW 2021 campaigns performed in Google Analytics and show you how to access data and reports you can share with colleagues across college...

Here's what we covered in the session:

  • Reviewing your NAW 2020 Campaigns
  • 3 questions you need to ask about your NAW campaigns
  • Why NAW offers excellent opportunities
  • Setting up campaign tracking URLs
  • 3 questions need answering for every digital campaign
  • Are you tracking how your NAW visitors are behaving?
  • Tracking your NAW virtual event pages
  • How your marketing team can utilise this data
  • Tracking your apprenticeship pages
  • Identifying remarketing audiences from your NAW campaigns 
  • Actions from this session

Any questions on any of the content discussed during the session, 1:1 Google Analytics and Google Tag Manager support or about The FE Marketing Digital Measurement Best Practice Group please contact Simon Connor on 07930 887847 or [email protected] 

 

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