Setting Up Google Analytics for Enrolment
Please note audio starts at 3:40 (due to complete incompetence on the presenter's part!!! )
Book Your College's FREE 45 Minute Google Tag Manager Support Session
During this no-cost session we will help you identify opportunities to track your key visitor interactions and behaviours using Google Tag Manager
Here's what we covered in the session:
- 3 questions to consider ahead of your enrolment
- Are your clicks from emails tracking in Google Analytics?
- How this College measured visits from emails on GCSE Results Day
- Setting up Google Analytics and Tag Manager for Enrolment 2020
- Why your website must be set up to answer questions from 4 audiences
- How this College tracks online enrolments using Google Tag Manager and Google Analytics
- Why Live Chat can be critical during enrolment
- Why you must be reviewing your Real Time Data throughout enrolment
- How to review your 2019 Enrolment Campaigns
- Why you must be using Google Tag Manager during enrolment
- The FE Marketing Digital Measurement Group
- Setting up campaign tracking for your enrolment campaigns
- Actions from this session
Any questions on any of the content discussed during the session, 1:1 Google Analytics and Google Tag Manager support or about The FE Marketing Digital Measurement Best Practice Group please contact Simon Connor on 07930 887847 or [email protected]
