Here's what we covered in the session:

• The challenges many College marketing teams face during enrolment
• Are your clicks from emails tracking in Google Analytics?
• How this College measured visits from emails on Results Day
• Setting up Google Analytics and Tag Manager for Enrolment 2021
• Why your website must be set up to answer questions from 4 audiences
• How this College tracks online enrolments using Google Tag Manager and Google Analytics
• Why Live Chat can be critical during enrolment
• Why you must be reviewing your Real Time Data throughout enrolment
• How to review your 2020 Enrolment Campaigns
• Why you must be using Google Tag Manager during enrolment
• The FE Marketing Digital Measurement Group
• Setting up campaign tracking for your enrolment campaigns
• Actions from this session 

Any questions on any of the content discussed during the session, 1:1 Google Analytics and Google Tag Manager support or about The FE Marketing Digital Measurement Best Practice Group please contact Simon Connor on 07930 887847 or [email protected]