Tracking your Customer Journey using Google Analytics
Book Your College's FREE 45 Minute 1:1 Tracking Your Customer Journey using Google Analytics Session
During this no-cost session you will see how you can even more effectively track your customer journey using Google Analytics by reviewing the actions your website visitors are taking and not taking...
Here's what we covered in the session:
- Definition of Customer Journey
- If you have ever redeveloped your website…
- “Customer Journeys aren’t created, they’re discovered…”
- The Most Critical Question To Ask About Customer Journeys…
- Why You MUST Be Continually Tracking Your Customer Journey…
- 5 Customer Journey Approaches
- The Beauty of Google Analytics
- Key Questions You Want Google Analytics To Help Answer…
- 2 Critical Customer Journeys To Track…
- What You Need To Access In Google Analytics..
- Why You Must Begin With The End In Mind…
- Reviewing Your Online Application Process…
- Why its critical to set up online application submission goals
- Which Channels Did Applicants Use During Their Journey?
- Creating Online Application Reports Within Google Analytics
- Which Courses Are Applicants Applying For
- Tracking Customer Journey Through your Website
- Tracking the Journey From The Landing Page
- How Are Visitors Behaving on Landing Pages?
- What Are Visitors Clicking On Homepage?
- How are visitors engaging with page content?
- Actions from this session
Any questions on any of the content discussed during the session, 1:1 Google Analytics and Google Tag Manager support or about The FE Marketing Digital Measurement Best Practice Group please contact Simon Connor on 07930 887847 or [email protected]
