Tracking your Keep Warm Campaigns

 

Book Your College's FREE 45 Minute 1:1 Tracking Your Keep Warm Campaigns Session

During this no-cost session we will show you how your previous Keep Warm campaigns performed in Google Analytics and show you how to access data and reports on your current Keep Warm campaigns you can share with colleagues across college...

Here's what we covered in the session:

  • How keep warm campaigns can impact on your enrolment and retention rates
  • 12 reasons why these colleges run keep warm campaigns
  • This Director of Marketing's biggest frustration with keep warm processes
  • What you can learn from reviewing last year's keep warm output
  • 4 key metrics to review from previous keep warm campaigns
  • How these Heads of Marketing develop their keep warm content strategy
  • The biggest dilemma when it comes to keep warm campaigns
  • The beauty of running keep warm campaigns
  • Key advice on running keep warm campaigns
  • The power of email
  • 3 types of email content for your keep warm campaigns
  • Reviewing last years campaigns in Google Analytics
  • How to track your 2021 keep warm campaigns
  • If you are running virtual welcome events for applicants
  • Why you just be tracking all key behaviours on your keep warm landing pages
  • Continually reviewing the impact of your keep warm campaigns
  • Why you must be utilising Google Tag Manager for your keep warm campaigns
  • Setting up campaign tracking URLs
  • Actions from this session

Any questions on any of the content discussed during the session, 1:1 Google Analytics and Google Tag Manager support or about The FE Marketing Digital Measurement Best Practice Group please contact Simon Connor on 07930 887847 or [email protected] 

 

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