Here's what we covered in the session:

• How keep warm campaigns can impact on your enrolment and retention rates
• 12 reasons why these colleges run keep warm campaigns
• This Director of Marketing's biggest frustration with keep warm processes
• What you can learn from reviewing last year's keep warm output
• 4 key metrics to review from previous keep warm campaigns
• How these Heads of Marketing develop their keep warm content strategy
• The biggest dilemma when it comes to keep warm campaigns
• Case Study: Hadlow College Group
• Applicant Content examples
• The beauty of running keep warm campaigns
• Key advice on running keep warm campaigns
• The power of email
• 3 types of email content for your keep warm campaigns
• Reviewing last years campaigns in Google Analytics
• How to track your 2021 keep warm campaigns
• If you are running virtual welcome events for applicants
• Why you just be tracking all key behaviours on your keep warm landing pages
• Continually reviewing the impact of your keep warm campaigns
• Why you must be utilising Google Tag Manager for your keep warm campaigns
• Setting up campaign tracking URLs
• Actions from this session

Any questions on any of the content discussed during the session, 1:1 Google Analytics and Google Tag Manager support or about The FE Marketing Digital Measurement Best Practice Group please contact Simon Connor on 07930 887847 or [email protected]