iOS 14.5 Update - How to NOW Track Your Paid Digital Campaigns
Book Your College's FREE 45 Minute 1:1 Tracking Your Paid Digital Campaigns Session
During this no-cost session we will show you how your previous paid digital campaigns performed in Google Analytics and show you how to access data and reports on your current and future paid digital campaigns so you can share with colleagues across college...
Here's what we covered in the session:
- Overview of the iOS 14.5 update
- The potential impact on your Facebook Advertising
- How this updates affects your ads across multiple platforms
- Facebook's approach to now tracking campaigns
- Why your Google Analytics data is now more important than ever
- Why you must be utilising these 3 key tools in Google Marketing Platform
- What data in GA will help us understand our mobile users?
- What % of your facebook traffic visit via mobile?
- How to monitor the impact of iOS 14.5 in your GA reports
- Step by step framework to measure your digital campaigns
- Can you see your Facebook ads in your GA reports?
- Why your may not be seeing your Facebook ads in your GA reports
- How to keep tracking your Facebook campaigns in Google Analytics
- How to measure how your landing pages are performing
- Why you must be using Google Tag Manager to review your landing page performance
- How influential are your Facebook campaigns in generating conversions?
- How to measure the financial performance of your Facebook campaigns in GA
- Example of Facebook Campaign Dashboards we use with college marketing teams
- The one action you must take for ALL future Facebook campaigns
- Actions from this session
Any questions on any of the content discussed during the session, 1:1 Google Analytics and Google Tag Manager support or about The FE Marketing Digital Measurement Best Practice Group please contact Simon Connor on 07930 887847 or [email protected]
