Many thanks to all the college marketing teams who shared their insights on their Virtual Open Events

Here's what we covered in the session:

• Virtual Open Event Process
• Takeaways from attending far too many Virtual Open Events
• Feedback from 16 college marketing teams on their Virtual Open Events
• 3 keys areas to measure: Sign Up, Turn Up and Follow Up
• Landing pages and registration from examples
• Registration confirmation emails
• Event reminder emails
• Using Google Analytics to measure visitor behaviours 
• Follow up emails
• Follow up email sequences
• Examples of Virtual Open Event pages and microsites
• Actions from this session

Examples of Virtual Open Event pages and microsites:

• https://www.nwslc.ac.uk/virtualopenevent/

• https://grimsby.ac.uk/virtual-open-event/

• https://www.southdevon.ac.uk/webinar-library/

• http://open.newcollege.ac.uk/

• https://hopwood-events.bluestorm.design/

• https://events.wiltshire.ac.uk/

• https://virtualopenday.trafford.ac.uk/

Any questions on any of the content discussed during the session, 1:1 Google Analytics and Google Tag Manager support or about The FE Marketing Digital Measurement  Group please contact Simon Connor on 07930 887847 or [email protected]